FY24 at current rates Growth @ constant currency* FY25 at current rates Growth @ constant currency**   Consensus Consensus FY23 actuals FY24 at current rates Growth @ constant currency* FY25 at current rates Growth @ constant currency** Number of contributors   (organic) Consensus Min Max Consensus Min Max New Categories Revenue (£m) 3,260 3,499 3,439 3,698 9.3% 3,997 3,754 4,201 16.3% 10 Total Revenue (£m) 26,804 26,109 25,611 26,684 0.9% 26,565 25,568 27,614 2.8% 12 Total APFO (£m) 12,272 11,950 11,693 12,131 1.3% 12,146 11,564 12,495 2.3% 12 Adjusted Operating Margin (%) 45.8% 45.8% 44.9% 47.0% 11bps 45.7% 43.4% 47.3% 25bps 12 Adjusted Diluted EPS (pence) 368.5 362.2 351.9 377.0 2.0% 375.4 353.1 391.2 4.1% 12 As of 27 January 2025 *Growth vs FY23 **Growth vs FY24 analyst estimates *Growth vs FY23 **Growth vs FY24 analyst estimates Collected from 12 analysts as of 27 January 2025 Contributors: Anchor, Barclays, Citigroup, Deutsche Bank, Goldman Sachs, Investec, JPMorgan, Morgan Stanley, Panmure Liberum, RBC, Standard Bank, UBS